国内服装市场总容量超8000亿元
Total Capacity of the Domestic Garment Market Over 800 Billion Yuan
发布于2011-10-24 15:46 | 次阅读
Released on 2011-10-24 15:46 | readings
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中国服装凭借廉价的劳动力资源和强大的产业配套优势,在全球纺织服装业中占据特殊地位。随着进口配额的取消,中国服装企业面临前所未有的发展机遇。根据国家统计局最新数据,2010全年,我国限额以上企业(单位)服装鞋帽、针纺织品类商品零售额达5874亿元,同比增长24.8%;12月份,我国限额以上企业(单位)服装鞋帽、针纺织品类商品零售额达697亿元,同比增长27.3%。

一直以来,我国纺织服装行业都过于依赖出口,但目前出口也面临着一系列诸如人民币升值、贸易摩擦频发、成本上涨但提价困难等问题,导致行业整体利润低下。而国内消费市场的迅速崛起已开始成为纺织服装行业新的增长点,也给国内各大知名服装品牌企业带来极大发展机遇。

“十一五”期间,国内服装消费每年都保持了20%以上的同比增长,增速均明显高于当年社会消费品零售总额增速。根据中国第一纺织网的预计,当前国内服装市场总容量已经超过8000亿元人民币,保守估计至2015年整个服装内销市场的扩容速度大约在15%左右,远远超过出口市场,未来前景广阔。

业界认为,消费总量的增长和消费升级已成为内销市场的两条主线。伴随着未来居民收入的继续增长,纺织服装消费也将会呈现快速增长势头。纺织业内专家汪前进认为,新消费时代的到来,对于纺织内销市场无疑是重大利好。汪前进介绍,国际经验显示,人均可支配收入超过3000美元后,社会消费将更注重品质和品牌。中国纺织业恰好迈入了这个消费新阶段。

汪前进指出,2009年,我国城镇居民人均衣着消费支出1284元,农村居民人均衣着消费支出仅为232元。城镇居民人均衣着消费与农村居民人均衣着消费之间相差约5.5倍。“十二五”提高居民收入目标的提出,将提升社会整体的最终消费率,同时给平衡城乡与农村纺织服装的消费能力提供乐观的政策期待。

Relying on its labor resources and a strong supporting industry advantages, China holds its special role in the global textile and apparel industry. With the abolition of import quotas, Chinese garment enterprises are facing unprecedented opportunities for development. According to National Bureau of Statistics latest data, in 2010, the garment and textile retail sales of the above quota companies reached 587.4 billion Yuan which increased 24.8% among which in December; the retail sales increased 27.3% increase yoy reaching 69.7 billion Yuan.

All along, China’s textile and apparel industry is too dependent on exports to keep its profit margin when a series issues coming up, such as Renminbi appreciation, frequent trade friction, increasingly higher cost. However, the rapid rise of the domestic consumer market creating a new growth point for textile and apparel industry which also a great opportunity for China’s famous fashion brands.

During “Eleventh Five-Year” period, the domestic apparel consumption maintain to more  than 20% increase rate every year which is more than the increase rate of total retail sales of social consumer goods. China’s first textile estimate that the current total capacity of domestic garment market is more than 800 billion Yuan, a conservative estimate the domestic apparel market capacity expansion speed is around 15% which is far beyond the export market indicating a bright future for domestic apparel market.
Some in the industry believe that consumption growth and consumption upgrade have become the two main direction。Along with the continuously growing resident income in the future, the apparel and textile consumption will continue to grow. Wang Qianjin, an expert of textile industry believes the new consumer ear is very beneficial for domestic consumption of textile industry. He also introduced that based on foreign practices, consumer will pay more attention to quality and brand when the average individual disposable income is over $3000. China’s textile industry just entered a new stage of consumption.

Wang Qianjin also pointed out the average garment consumption per capital of urban residents is 1284 Yuan which is 5.5 times for the rural resident’s apparel consumption of 232 Yuan in 2009. “12th Five-Year Program”proposed to increase national income which will eventually enhance the total consumption; meanwhile, this new plan provides the optimistic expectation to balance the apparel consumption between urban and rural residents.

中国服装凭借廉价的劳动力资源和强大的产业配套优势,在全球纺织服装业中占据特殊地位。随着进口配额的取消,中国服装企业面临前所未有的发展机遇。根据国家统计局最新数据,2010全年,我国限额以上企业(单位)服装鞋帽、针纺织品类商品零售额达5874亿元,同比增长24.8%;12月份,我国限额以上企业(单位)服装鞋帽、针纺织品类商品零售额达697亿元,同比增长27.3%。

一直以来,我国纺织服装行业都过于依赖出口,但目前出口也面临着一系列诸如人民币升值、贸易摩擦频发、成本上涨但提价困难等问题,导致行业整体利润低下。而国内消费市场的迅速崛起已开始成为纺织服装行业新的增长点,也给国内各大知名服装品牌企业带来极大发展机遇。

“十一五”期间,国内服装消费每年都保持了20%以上的同比增长,增速均明显高于当年社会消费品零售总额增速。根据中国第一纺织网的预计,当前国内服装市场总容量已经超过8000亿元人民币,保守估计至2015年整个服装内销市场的扩容速度大约在15%左右,远远超过出口市场,未来前景广阔。

业界认为,消费总量的增长和消费升级已成为内销市场的两条主线。伴随着未来居民收入的继续增长,纺织服装消费也将会呈现快速增长势头。纺织业内专家汪前进认为,新消费时代的到来,对于纺织内销市场无疑是重大利好。汪前进介绍,国际经验显示,人均可支配收入超过3000美元后,社会消费将更注重品质和品牌。中国纺织业恰好迈入了这个消费新阶段。

汪前进指出,2009年,我国城镇居民人均衣着消费支出1284元,农村居民人均衣着消费支出仅为232元。城镇居民人均衣着消费与农村居民人均衣着消费之间相差约5.5倍。“十二五”提高居民收入目标的提出,将提升社会整体的最终消费率,同时给平衡城乡与农村纺织服装的消费能力提供乐观的政策期待。

Relying on its labor resources and a strong supporting industry advantages, China holds its special role in the global textile and apparel industry. With the abolition of import quotas, Chinese garment enterprises are facing unprecedented opportunities for development. According to National Bureau of Statistics latest data, in 2010, the garment and textile retail sales of the above quota companies reached 587.4 billion Yuan which increased 24.8% among which in December; the retail sales increased 27.3% increase yoy reaching 69.7 billion Yuan.

All along, China’s textile and apparel industry is too dependent on exports to keep its profit margin when a series issues coming up, such as Renminbi appreciation, frequent trade friction, increasingly higher cost. However, the rapid rise of the domestic consumer market creating a new growth point for textile and apparel industry which also a great opportunity for China’s famous fashion brands.

During “Eleventh Five-Year” period, the domestic apparel consumption maintain to more  than 20% increase rate every year which is more than the increase rate of total retail sales of social consumer goods. China’s first textile estimate that the current total capacity of domestic garment market is more than 800 billion Yuan, a conservative estimate the domestic apparel market capacity expansion speed is around 15% which is far beyond the export market indicating a bright future for domestic apparel market.
Some in the industry believe that consumption growth and consumption upgrade have become the two main direction。Along with the continuously growing resident income in the future, the apparel and textile consumption will continue to grow. Wang Qianjin, an expert of textile industry believes the new consumer ear is very beneficial for domestic consumption of textile industry. He also introduced that based on foreign practices, consumer will pay more attention to quality and brand when the average individual disposable income is over $3000. China’s textile industry just entered a new stage of consumption.

Wang Qianjin also pointed out the average garment consumption per capital of urban residents is 1284 Yuan which is 5.5 times for the rural resident’s apparel consumption of 232 Yuan in 2009. “12th Five-Year Program”proposed to increase national income which will eventually enhance the total consumption; meanwhile, this new plan provides the optimistic expectation to balance the apparel consumption between urban and rural residents.

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