World Brand Lab: 2011 China’s 500 most valuable brands
Released on 2011-10-24 15:49 | readings
2011年《中国最具价值品牌》排行榜是基于财务分析，消费者行为分析和品牌强度分析而获得的综合结果。2011年《中国最具价值品牌》的总价值为54972.54亿元，平均每个品牌价值为109.95亿元，比去年平均值85.27亿元增加了24.68亿元。今年入选品牌的最低价值已由去年的9.19亿元人民币上升到了10.15亿元人民币。工商银行以2162.85亿元的品牌价值荣登本年度最具价值品牌首榜。占据榜单前十的还有国家电网（1876.96亿元）、中国移动（1829.67亿元）、CCTV（1261.29亿元）、中国人寿（1035.51亿元）、中国石油（1006.23亿元）、中国石化（958.57亿元）、华为（867.46亿元）、中国一汽（842.66亿元）、联想（825.91亿元）。这些品牌已经逐步走向世界级品牌的阵营。排在榜单前二十的企业中有十二家公司位于北京；就主营行业范围来讲，金融、石油化工以及电信电子IT行业占相当比重。前二十企业，只有国家电网、CCTV和华为这三家企业属于非上市公司。随着中国经济的飞速发展以及许多中国公司相继上市或正在准备上市，许多品牌首次进入榜单。中国人均可支配收入日益增加，可供选择的商品和服务变得越来越广泛，品牌在消费者进行购买决策的时候发挥着越来越重要的作用。1999年诺贝尔经济学奖获得者罗伯特·蒙代尔教授说:“中国现在最大的竞争力是制造业发达，但确实缺乏全球性的知名品牌。而发展强大的公司品牌，必须要有强大的国家品牌作为支撑”。品牌价值评估不但可以为企业并购、企业定价提供依据，还可以提升企业了解市场竞争环境等。根据世界品牌实验室过去8年的观察，从品牌重视，到品牌建设，再到品牌管理规划，品牌已经成为中国优秀企业管理的重心，对品牌的投资也逐渐开始得到丰厚的回报。
“2011 China's Most Valuable Brands" is a comprehensive list based on financial analysis, consumer behavior analysis and brand strength analysis. In 20111, the total value of "China's most valuable brands" reached to 5.497254 trillion Yuan and the average value of each brand is about 10.995 billion Yuan which increased by 2.468 billion Yuan from 8.527 billion Yuan of 2010. The minimum value of the brand selected this year increased to 1.015 billion Yuan from last year's 919 million Yuan. Industrial and Commercial Bank topped on the most valuable brand list with a brand value of 216.285 billion Yuan. The top 10 listed companies of the most valuable brand equity are the National Grid (187.696 billion Yuan), China Mobile (182.967 billion Yuan), CCTV (1261.29 billion Yuan), China Life Insurance (103.551 billion Yuan), China Petroleum (100.623 billion Yuan), China Petrochemical (95.857 billion Yuan), Huawei (86.746 billion Yuan), China FAW (84.266 billion Yuan), and Lenovo (82.591 billion Yuan). These brands have been gradually moving towards to the camp of world-class brand. There are 12 companies based in Beijing among the top 20 companies; in terms of industry, a significant proportion of these companies belong to financial, petrochemical and telecommunications electronics and IT industry. Only three companies out of the top 20 companies--the National Grid, CCTV and Huawei- were not listed on the stock market. With China's rapid economic development, many Chinese companies have listed or are ready to get into the stock market; meanwhile, many brands in the ranking list for the first time. Along with the China’s average disposable income per person increasing, the choice of goods and services become more widespread, and when consumers making purchasing decisions, they pay more attention to brand. Robert Mundell, winner of The Nobel Economics Prize, said: "China’s core competency is the highly developed manufacturing industry but China is in short of global brands. While developing a strong corporate brand, there must be a strong national brand as a support. Brand valuation could not only provide the supporting function of mergers and acquisitions, but also enhance companies’ understanding of the market competition environment. According to the World Brand Lab observation in the past 8 years, from brand attention to brand building and to brand strategic planning, brand management has become the main focus of many well-performed Chinese enterprises, and their brand investment is also beginning to reward.
2011年《中国最具价值品牌》排行榜是基于财务分析，消费者行为分析和品牌强度分析而获得的综合结果。2011年《中国最具价值品牌》的总价值为54972.54亿元，平均每个品牌价值为109.95亿元，比去年平均值85.27亿元增加了24.68亿元。今年入选品牌的最低价值已由去年的9.19亿元人民币上升到了10.15亿元人民币。工商银行以2162.85亿元的品牌价值荣登本年度最具价值品牌首榜。占据榜单前十的还有国家电网（1876.96亿元）、中国移动（1829.67亿元）、CCTV（1261.29亿元）、中国人寿（1035.51亿元）、中国石油（1006.23亿元）、中国石化（958.57亿元）、华为（867.46亿元）、中国一汽（842.66亿元）、联想（825.91亿元）。这些品牌已经逐步走向世界级品牌的阵营。排在榜单前二十的企业中有十二家公司位于北京；就主营行业范围来讲，金融、石油化工以及电信电子IT行业占相当比重。前二十企业，只有国家电网、CCTV和华为这三家企业属于非上市公司。随着中国经济的飞速发展以及许多中国公司相继上市或正在准备上市，许多品牌首次进入榜单。中国人均可支配收入日益增加，可供选择的商品和服务变得越来越广泛，品牌在消费者进行购买决策的时候发挥着越来越重要的作用。1999年诺贝尔经济学奖获得者罗伯特·蒙代尔教授说:“中国现在最大的竞争力是制造业发达，但确实缺乏全球性的知名品牌。而发展强大的公司品牌，必须要有强大的国家品牌作为支撑”。品牌价值评估不但可以为企业并购、企业定价提供依据，还可以提升企业了解市场竞争环境等。根据世界品牌实验室过去8年的观察，从品牌重视，到品牌建设，再到品牌管理规划，品牌已经成为中国优秀企业管理的重心，对品牌的投资也逐渐开始得到丰厚的回报。
“2011 China's Most Valuable Brands" is a comprehensive list based on financial analysis, consumer behavior analysis and brand strength analysis. In 20111, the total value of "China's most valuable brands" reached to 5.497254 trillion Yuan and the average value of each brand is about 10.995 billion Yuan which increased by 2.468 billion Yuan from 8.527 billion Yuan of 2010. The minimum value of the brand selected this year increased to 1.015 billion Yuan from last year's 919 million Yuan. Industrial and Commercial Bank topped on the most valuable brand list with a brand value of 216.285 billion Yuan. The top 10 listed companies of the most valuable brand equity are the National Grid (187.696 billion Yuan), China Mobile (182.967 billion Yuan), CCTV (1261.29 billion Yuan), China Life Insurance (103.551 billion Yuan), China Petroleum (100.623 billion Yuan), China Petrochemical (95.857 billion Yuan), Huawei (86.746 billion Yuan), China FAW (84.266 billion Yuan), and Lenovo (82.591 billion Yuan). These brands have been gradually moving towards to the camp of world-class brand. There are 12 companies based in Beijing among the top 20 companies; in terms of industry, a significant proportion of these companies belong to financial, petrochemical and telecommunications electronics and IT industry. Only three companies out of the top 20 companies--the National Grid, CCTV and Huawei- were not listed on the stock market. With China's rapid economic development, many Chinese companies have listed or are ready to get into the stock market; meanwhile, many brands in the ranking list for the first time. Along with the China’s average disposable income per person increasing, the choice of goods and services become more widespread, and when consumers making purchasing decisions, they pay more attention to brand. Robert Mundell, winner of The Nobel Economics Prize, said: "China’s core competency is the highly developed manufacturing industry but China is in short of global brands. While developing a strong corporate brand, there must be a strong national brand as a support. Brand valuation could not only provide the supporting function of mergers and acquisitions, but also enhance companies’ understanding of the market competition environment. According to the World Brand Lab observation in the past 8 years, from brand attention to brand building and to brand strategic planning, brand management has become the main focus of many well-performed Chinese enterprises, and their brand investment is also beginning to reward.